PEARL2 and Isis International Manila have teamed up to produce awareness materials and promote a consciousness of gender fairness among a selected group of small and medium-scale business in the Philippines. This project unpacks what is meant by gender-fair business practice in the context of small and medium scale enterprises (SMEs). The goal of the PEARL2 Project’s Initiative, “A Business Case for Gender-Fair Practices” is to promote a deeper awareness, understanding, interest and adoption among the SMEs of target BSOs and the PBSP-BAPs about gender-fair business practice and its implication to production and business enhancement.