Asian Journal of Information and Communications publication for KISDI. Abstract: "We have been witnessing the phenomena of convergence, which is the catch phrase for the current trends in media landscape. Technologies have evolved at lightning speed transforming the media environments. Media environments have changed from monopoly-based system to the stage that is characterized by competition. In addition, we are moving from a stove pipe sector characteristic to converging era where the boundaries between each media type are being blurred".