WACC promotes communication for social change. It believes that communication is a basic human right that defines people’s common humanity, strengthens cultures, enables participation, creates community and challenges tyranny and oppression. WACC’s key concerns are media diversity, equal and affordable access to communication and knowledge, media and gender justice, and the relationship between communication and power. It tackles these through advocacy, education, training, and the creation and sharing of knowledge. WACC’s worldwide membership works with faith-based and secular partners at grassroots, regional and global levels, giving preference to the needs of the poor, marginalised and dispossessed. Being WACC means ‘taking sides’.