SAMGI is 'a dynamic feminist organisation promoting a world where women are valued human beings, with equal rights and opportunities. It is a training and learning institution committed to the global exchange of knowledge and ideas. SAMGI, as a media watchdog, critically monitors and deconstructs the mass media to eradicate all forms of bias. We give a voice to the voiceless, and diversity the range of voices heard in the public space through participatory education, internal and external capacity-building, consulting, research, advocacy, lobbying, networking, media monitoring, and media production'.