In the period 2009-2011 IPS has run a new programme of work called “Communicating for Change: Getting Voice, Visibility and Impact for Gender Equality”. This initiative is one of the projects awarded by the MDG3 Fund: Investing in Equality, set up by the Dutch Minister for Development Cooperation to raise awareness about the third development goal’s priorities, which are primarily aimed at reducing violence against women, enhancing women’s economic independence and increasing participation and representation of women in politics and public administration. Activities have included an increase in the IPS news agency’s independent coverage of stories related to gender equality, op-ed columns and newsletters. IPS worked also on customised media and communication plans with the other MDG3 grantee organisations committed to women’s empowerment. The aim was strengthening the visibility of their own work, and co-host national or regional media and civil society thematic seminars with them as active partners. Activities were implemented primarily in Africa, Asia-Pacific and Latin America. Finally, in the context of this project, selections from the catalogue of IPS media training publications related to gender, including the Gender Glossaries, were revised, republished and distributed. In mid 2009 UNIFEM contributed to the overall programme with a special series of news stories focused on the 30th anniversary of the Convention on Elimination of All Forms of Discrimination against Women (CEDAW).